Friday, May 13, 2005

Blog readers are discerning

[see: John Dale: Lists, lyrics and quizzes]

"So we've recently done some interviews with blog users, and one of the mildly interesting things that came out of the interviews is that most readers of blogs don't much care for blog entries which are online quiz answers, entries which are lists of (short) answers to questions, or entries which simply cite the lyric of a song without any further commentary or analysis. From our admittedly small sample size, it seems that most readers just blank these types of entries, scrolling right past them without looking at them at all, or just glancing very quickly over them."

"That raises the interesting question of whether authors do any kind of effort-readership calculation when they're deciding what to write about; if you care about entertaining or informing your readers, then these entries are probably not a good bet."

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