Businesses should start a blog

[see: 10 Things You Can Do To Get Blogged]

This is important for multiple reasons. First, it is an easy way for bloggers to see what you've done over time. It is also a good way for bloggers to find out about new releases and milestones via your RSS feed.

Most company blogs have only a few subscribers – don’t let this discourage you. Those that have subscribed are keenly interested in what you are doing. It is very likely they have a blog. Make it easy for them and they will post about you.

You can also use your blog to promote bloggers who write about you. Other bloggers will see this and want to write about you too.

In this new world, links are currency. Links grant authority. Links build branding. Links equal value.